This project was developed at Prozis. The goal was to launch a brand produced in Brazil capable of standing out in the physical point of sale.
The concept, development process, and design were done by me. It included brand concept; naming and trademark registration process (name availability, etc.); naming of products; logo and branding; font design – unique to the brand; design and industrial development of the packaging (remotely with a partner in Brazil); launch strategy and brand advertising. Watch here the product launch video.