XIX Bienal Internacional de Arte de Cerveira
The work “Campbell’s Soup Cans”, produced by Andy Warhol in 1962, is one of the author’s most well-known works and one of Pop Art’s symbols. By using repetition as a critical metaphor, it allows one to appreciate and reflect on the modern consumer society.
Just as Andy Warhol used popular culture icons, transforming them and giving them a new meaning, this graphic proposal results, in turn, from the appropriation of the artist’s work.
This is not a logo in its usual commercial form, but a complex logo, intended to symbolize what an artistic Bienal encompasses as an immaterial, non-tradable cultural product.
Graphic proposal for the XIX Bienal Internacional de Arte de Cerveira. ©Sérgio Abreu, 2016